Need help tapping into the marketing power of digital platforms?

Crystal DeCnodder of Full Blast Creative talks about how to put social media to work building your business

Need help tapping into the marketing power of digital platforms?Crystal DeCnodder is partner and vice-president of digital marketing for Full Blast Creative. Calgary’s Business: Why is it important for businesses today to adopt social media and social media advertising into their operations? DeCnodder: Social media marketing has come a long way since 2011 when I started my social media company. When the industry first…

Pricing mistakes every business makes

Setting a pricing policy and regularly reviewing those prices and strategies allows you to price for profit and success

Pricing mistakes every business makesHave you ever bought something and thought that there’s something not right about the price? Maybe it seemed too cheap or you felt you were getting ripped off. Pricing is tricky and a stressor for many business people. Are we too high and scaring away customers? Our competitors are priced lower than us, should we…

Did lululemon make a mistake giving away free clothes?

How much leeway do you give your employees to be generous with your products or services?

Did lululemon make a mistake giving away free clothes?Brad Bonner was in a panic that June morning in Victoria. His luggage had been lost and he had an important meeting in a few hours. Getting up early, he walked the downtown streets looking to see which store would be open the earliest where he could buy some suitable clothing. He discovered that lululemon…
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