Six reasons to conduct regular SEO audits

Performing regular SEO audits on your website is key to maintaining organic search engine rankings and online presence

Six reasons to conduct regular SEO auditsSince search engine optimization (SEO) strategies are constantly evolving and adapting to changes and updates in search engine algorithms, it’s important to ensure that your website stays up to date. Performing regular SEO audits on your website is key to maintaining organic search engine rankings and online presence. There are several reasons why it’s important…

Keyword density: making your content count in Google

How much effort you should take in deciding on keyword density is always a popular topic among bloggers

Keyword density: making your content count in GoogleDeciding on the proper number of keywords – the keyword density – to use in a post is always a popular topic among both successful and newbie bloggers. If you are not familiar with the term, follow along as I describe the key ins and outs of keyword density. What is keyword density? Keyword density…

The do’s and don’ts of e-mail etiquette

When it comes to interoffice e-mails, most employees are under the impression that they can be more casual and informal

The do’s and don’ts of e-mail etiquetteThere have been hundreds of stories and several books published about the importance of crafting grammatical, well-thought-out, professional e-mails at work. Yet most people are still under the impression that different rules apply to e-mail. Discipline and planning go into writing letters and memos committed to paper, but most employees think they can be more…

Convert your social media traffic into website visits

Here's how to find the right mix to drive traffic to your website

Convert your social media traffic into website visitsMost companies are still not using social media effectively to increase traffic to the websites. What companies fail to realize is that their new customers are on social media channels that they’re not on. Also, those customers are not captivated by traditional marketing. The best marketing efforts rely on connecting with their community via social…

Why listening, really listening, is so difficult

Experts say that the average person actually remembers a fraction of what is said to them

Why listening, really listening, is so difficultSpeaking is easy; listening is difficult. Experts say that that the average person actually remembers a fraction of what is said to them. In the course of a lifetime, so much time is spent mastering nuts and bolts career skills but little time is spent polishing essential interpersonal skills. Listening is one of them. For…

5 ways to stay sane if your boss is a micromanager

The worst thing an organisation can do is to reward pathological behaviour

5 ways to stay sane if your boss is a micromanagerOne of my bosses, Janet, was clever, hardworking and had an amazing eye for detail. She had high standards: if you e-mailed with a question at 10 p.m., she replied by 10.05. She worked hard, delivered on time, hated mistakes and expected the same from her team. She was driving us mad. We had been…

Is happiness the point of human life?

Rather than asking if you are a happy, ask whether you are good

Is happiness the point of human life?It was 2,400 years ago that Aristotle identified happiness as the goal all people seek – the end of all “why” questions. But is happiness really the point of human life? I ask this question because when we look at history (or even the news today), it is apparent that there are a lot of…

Conquer yourself to get ahead

Stay the course and hold on to your vision, no matter what anyone says about you

Conquer yourself to get aheadWar is a powerful metaphor for work. So says Kay Hammer, author of Workplace Warrior, Insights and advice for winning on the corporate battlefield. The real enemies aren't only bad bosses and inefficient management, it's also yourself.  The toughest battles we fight are often with ourselves. Hammer should know. She fought all the way to…

How to become a more confident you

And why it is important

How to become a more confident youFor some people there is a fine line between confidence and narcissism. But even with it being a balancing trick, everyone needs to have some confidence. There are a million things that feeling good about yourself can do from you, from personal life to business life. For some people, building confidence comes naturally; for others…

Your passport to trouble-free travel

As you count down the days and dream of faraway lands, here are five ways your passport could derail your vacation and what to do about it

Your passport to trouble-free travelTravelling abroad this summer? As you count down the days and dream of faraway lands, you may be overlooking easily-preventable problems – including with your passport – that, unfortunately, many people aren’t aware of. Here are five ways your passport could derail your vacation and what to do about it: Your passport can be rejected…